Designer and art directorSão Paulo, Brazil
Nowdesigning T-shirts for rap artists
João Marcelo
FestivalsStreetwearStreet
See work↓From the festival stage screen to the street.
I'm João Marcelo, a designer and art director working across festivals, streetwear and events, from the identity to the print-ready file.
Work 08
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Planeta Urbano FestivalTwo Ribeirão Preto festivals, one identity.
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BussflyThe brand's designer since the first drop, in 2019.
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Wild TrapFour Wild editions, each with its own look.
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Joga Buss × New BalanceA 1v1 challenge for R$3,000 on a court high up in Vidigal.
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CorreBussGroup runs through downtown, with music, challenges and numbered shirts.
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Posters and flyersMade to be pasted on the wall.
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Music coversCover, back cover and release invitation.
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Bussfly StoreBussfly's online store, updated with every drop.
- 5+years in design
- 4festival identities designed
- 16Bussfly drops
- 1M+views on a single festival reel
About
I design for festivals, clothing brands and the street.
Over 5 years in design. I was the lead designer for Planeta Urbano and Wild Trap, handling everything the crowd sees: stage screens, signage, posts, cups and lanyards. I've been Bussfly's designer since 2019, designing the garments, the drops and the look of the brand's events, like Joga Buss and CorreBuss. I'm also art director at Astera Estúdio.
- Based in
- São Paulo, Brazil
- Experience
- 5+ years
- Now
- Art director at Astera Estúdio
Worked with
How I work
- 01
I design for where it will live
Stage screen, wall, phone, T-shirt. Before the layout, I think about where people will see it, from how far and for how long.
- 02
Systems, not one-offs
I build a kit of palette, type, characters and rules that powers dozens of pieces without losing the look. That's how Planeta Urbano got 80+ posts.
- 03
Files ready to run
I deliver print-ready, screen-ready and feed-ready. Festival deadlines don't wait, so neither do I.
People I've worked with
“João picks up ideas really fast. Sometimes we haven't even finished explaining and he already gets where it's going. He's easy to work with because he gets into the vibe and always comes back with something that surprises us.”
HelinhoBussfly“João is the guy you call when something needs solving. Tight deadlines, last-minute changes, chaos… and he was there. I never had to chase him, he just made it happen.”
Sandro CardosoExecutive producer, Planeta Urbano“We understand each other really easily. I send an illustration and he already sees how it can become a brand, a campaign, a piece. He really has that vision of bringing things together.”
Vitor Gabriel (Kine)Illustrator
What I do
- Festival identity
- Stage screen content
- Art direction
- Graphics & collections
- Wheatpaste posters and flyers
- Print-ready files & production
- Signage
- Website & store
Quote
Let's get you a quote.
Tell me what you need. I reply within 2 business days, usually on WhatsApp.