Events & festivals / Planeta Urbano Festival
Two Ribeirão Preto festivals, one identity.
- Client
- Planeta Urbano Festival, Ribeirão Preto
- Editions
- 2024 and 2025
- Role
- Art direction, visual identity and graphic applications
- Deliverables
- Identity, stage screens, social media, posters, billboard, signage, merch and sponsor assets
Challenge
Planeta Urbano was born from merging Wild Trap Festival with Ribeirão Trap Festival. The new festival needed a brand of its own, stronger than the two it came from and big enough for a line-up with Matuê, Supernova, MC Tuto, Recayd Mob and Cynthia Luz.
Idea
I created a planet where the street is the landscape: orange sky, painted clouds, buildings, mushrooms and Planetinha, the mascot who hosts the festival. The cartoon style keeps the brand light and easy to recognize, on a phone or on stage.
Social media
With the palette, the logo and Planetinha I built a kit of 80+ posts: countdowns, ticket tier drops, line-up, FAQ, map and rules. Each post type has its own scene, so the feed changes every day without leaving the identity. One of the festival's videos passed 1 million views.
Stage screens
The stage follows the same design. The main screen carries the logo, and the side screens announce the next act between shows.
Merch
Festival beanie, jersey, bucket hat and bag. The Planeta × Buss jersey was a collab with Bussfly.
Cup and lanyard
Posters and billboard
A wheatpaste series for each artist and festival phrase, pasted around the city before the event, plus the line-up billboard.
On the day
Before and after
The first edition's key visual and the 2025 one. Drag to compare.
2024 edition
The first edition was blue, with a hand-painted planet, a balloon, a plane and tickets with brushstroke texture. In 2025 the festival went orange and gained Planetinha.
Credits
- Art direction, identity and graphic applicationsJoão Marcelo
- Illustration and charactersVitor Gabriel (Kine), with some AI-assisted illustrations by João Marcelo
- Creative direction together withHelinho
- MotionAllan
- Executive productionSandro Cardoso
- PhotosIgor Tuzuki
