Fashion & streetwear / Bussfly
The brand's designer since the first drop, in 2019.
- Client
- Bussfly, a streetwear brand from Ribeirão Preto
- Period
- Since 2019
- Role
- Brand designer
- Deliverables
- Identity, graphics and garment design, drops, stickers, posters, tech packs and online store
Challenge
Give a streetwear brand its own face in a crowded market, and keep that face standing with a new drop almost every month.
Idea
Bussfly blends the gothic BUSS logo with what comes from the street: wall slogans, amateur football, balaclavas and trap culture.
- 16drops released
- 120KInstagram followers
- 11brand events
- 4cities
Identity
Blackletter logo, a script signature and a fixed ink palette that never uses pure black or pure white.
No risk,
no story.
The brand motto goes on prints, stickers, event banners and captions.
Drops
16 drops since 2019, each with its own theme. Pick one.
Shot downtown, with balaclavas and pieces from the collection.
The BUSS crest, the number 10 shirt and the “unibuss” jersey.
28 garment and color combinations in a five-tone pink palette.
Stickers
Every order ships with a sticker sheet from the drop.
Brand events
The balaclava is Bussfly's trademark. The free-balaclava giveaways have had 11 editions in São Paulo, Rio, Belo Horizonte and Ribeirão Preto, each city with its own flyer and poster series.
Result
One of the brand's videos passed 2.2 million views on Instagram.
Credits
- Design and art directionJoão Marcelo
- Shoot photographyYgor Formigone and other photographers
