03 / 08Wild Trap
Events & festivals / Wild Trap
Four Wild editions, each with its own look.
- Client
- Wild Entertainment
- Editions
- Wild Trap Festival in Ribeirão Preto and Piracicaba (2023), Deluxe 2023 and Deluxe 2024
- Role
- Design and art direction
- Deliverables
- Identity for each edition, social media, sponsor assets, cups, lanyards and billboard
Challenge
Wild runs trap festivals in different cities for different crowds. Each edition had to sell tickets with its own look, without losing the link to the producer.
Idea
Instead of repeating a template, each festival got its own mood: fire and black in Ribeirão, chains and orange in Piracicaba, gold for Deluxe 2023, barbed wire with yellow and red for Deluxe 2024.
Wild Trap Deluxe 2024
A new identity with barbed wire, yellow and red. Over 100 pieces for social alone, covering the whole sales cycle: presale, countdown, tier drops, percentage sold and line-up.
From one Deluxe to the next
The 2023 key visual and the new 2024 identity. Drag to compare.
Wild Trap Festival, Ribeirão Preto 2023
Fire, black and burnt texture. Beyond social, assets for Budweiser, Pepsi Black and Skol Beats, cups, lanyards and billboard.
Wild Trap Festival, Piracicaba 2023
Wild Trap Deluxe 2023
Credits
- Design and art directionJoão Marcelo (on Deluxe 2023, together with the Wild team)
- Videos and some of the artworkAllan
